A Pinterest manager should have a thorough understanding of their client's audience, product and goals. It helps a business get found, categorizes their content in a relevant way, and subsequently connects them to their dream clients. This is why SEO research is a crucial part of a Pinterest manager's role. Sure - eye-catching Pins get attention, but without adequate keyword research to back the content, the clicks fall through the cracks. Pinterest may be a visual search engine, but that doesn't mean those invisible keywords, links and tags matter any less. Pinterest SEO (Search Engine Optimization) is one of the biggest (and best) parts of a Pinterest manager's job. Related: 4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog What does a Pinterest manager do? 1. Pinterest is a visual search engine, not a social media platform this means the job requires more knowledge when it comes to SEO. The biggest difference being social media managers and Pinterest managers is an intensely knowledgeable, strategic, and creative understanding of their platform. Have extensive knowledge of SEO and Rich Pins.Create infographics and pins consistently.Pinterest managers have advanced knowledge of the platform, strategy and content creation. Engage with brands and sponsorships to ensure goals met/runs smoothly and manage social media partnerships with other brands.

Manage community and moderate audience behavior such as comments and DMs.

Use scheduling tools like Later and Hootsuite.

Comment, like, and engage with other accounts.

Create captions and static/video creative.

Social media managers have advanced knowledge of social media platforms, strategy, and content creation (like Instagram, Facebook, LinkedIn, Youtube.) They will: Difference between social media managers and Pinterest managers Though it sounds like being a social media manager, there are a few key differences. Key deliverables for a Pinterest manager include clicks, traffic and increasing sales organically. They assist clients across service-based, ecommerce, and in-store industries to achieve their digital marketing goals. A Pinterest manager is an online service provider who helps businesses promote content, products and services on Pinterest.

Pinterest strategy